Home> News> British media said that Western brewers are targeting the Chinese market and it is difficult for them to break the dominant position of Baijiu enterprises

British media said that Western brewers are targeting the Chinese market and it is difficult for them to break the dominant position of Baijiu enterprises

July 12, 2024
According to a report by Reuters of the UK on March 6th, China is the world's largest market for alcoholic beverages. Currently, imported spirits only account for about 3% of domestic consumption. Western alcohol merchants have targeted the market potential brought by China's young consumer groups and hope to increase the sales of whisky and brandy. However, it is very difficult to break the dominant position of Baijiu producers in China.

Reuters said that for Western brewers, "Challenging China's national alcohol is a difficult task", but "even a slight change in China's market share can bring rewards to Western enterprises."


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