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China Alcoholic Drinks Association: Economic Operation Report of the Alcohol Industry in 2023

July 04, 2024
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The trend of industrial concentration has become more obvious. The alcoholic beverage industry is still in a period of adjustment and transformation. The competitive landscape of high-end products has tended to solidify, while competition in mid- and low-price products has intensified. The market share of famous wine production areas, enterprises, and brands has further increased, and the growth pressure of regional brands has become more prominent. The market competition is increasingly fierce, the industrial differentiation is more obvious, and the industrial concentration has increased.

The value of production areas continues to rise. The significance of production areas has been widely recognized by society. With the joint efforts of the government of the production area, industrial associations, and famous wine enterprises, the integrated development of production cities has increasingly demonstrated its value. Characteristic industrial clusters have gradually emerged, and wine expos, wine culture activities, and beer festivals have continuously promoted the integration of production cities and the enhancement of the value of production areas.

Innovation leads healthy consumption. Alcohol consumption has become more rational. People pay more and more attention to quality, health, individuality, and fashion. The market share of popular products with quality-price ratios has expanded. The boundaries of categories tend to converge, and the product structure of sub-categories has gradually broadened. More and more enterprises have begun to get involved in new alcoholic beverages that integrate categories, expand product lines, and meet the needs of different consumer groups.
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