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Liquor development trend and ROPP closures

July 09, 2024
In China's wine industry, price is the most intuitive manifestation of product value and the most crucial factor determining consumers' purchasing behavior.

Under the trend of consumption upgrading in the past, major wine enterprises have completed the upgrading and adjustment of product structure. Especially driven by the sauce-flavor liquor that rose rapidly due to its scarcity attribute, the upward movement of product price range has become the mainstream. With the annual reduction in output, price growth has become the main driving force for industry growth.

However, in recent years, affected by the external environment and changes in consumer demand, the industry has entered a period of in-depth adjustment. Given that the pattern of high-end Baijiu has been fixed, consumers tend to choose Baijiu products with better cost performance for their own drinking.

The report believes that in the era of diverse consumer demands, the most direct way to cope with the demands is product diversification. However, product diversification does not simply pursue quantitative diversification. The core lies in how products can attract more consumers to make purchasing behaviors.

Currently, the trend of the Baijiu industry concentrating towards advantageous production areas, famous and excellent wine enterprises, and well-known brands is increasingly obvious.

HICAP AIOT TECHNOLOGIES(YANTAI)CO.,LTD-professional closure manufacturing.

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