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The Baijiu industry in 2024 is a year of destocking

July 24, 2024

The Chinese Baijiu industry, which possesses unique market value and cultural symbols, is one of the economic sectors that has attracted the most attention regarding market changes in 2023 and whose structural trends are most anticipated in 2024. Reporters from Guangzhou Daily conducted in-depth investigations and interviews with enterprises, channel distributors, consumers, capital markets, and other related ports to gain insights into the advances and retreats, and sort out the market logic. In 2024, the market supply and demand structure of the Baijiu industry will continue to adjust, market competition and regional competition will intensify. Facing the new cycle of industrial development and the new pattern of market consumption, the "high inventory problem" has become one of the main challenges, and it can be said to enter the "year of destocking". The structural differentiation of "large factories expanding production capacity while small factories bearing heavy pressure" will persist, and the value of Baijiu production areas will gradually shine.


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