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Quantity Control and Price Stabilization: An Appropriate Move in the New Cycle of the Wine Industry?"

July 05, 2024
On June 28th, Luzhou Laojiao Guojiao Alcoholic Drinks Sales Co., Ltd. issued the "Notice on Stopping Receiving Orders and Shipping of Guojiao Classic 38 Degree Bottles". The notice stated, "After the company's research and decision, as of today, stop receiving orders and shipping of Guojiao Classic 38 Degree Bottles."

Recently, multiple dealers in the market disclosed that Moutai Liquor Sales Company has issued a notice to adjust some policies. One is to stop shipping 12-bottle/case packages and simultaneously abolish the unpacking and sales; the second is to suspend the supply of 15-year and premium Moutai vintage liquors.

On June 30th, Shaanxi Xifeng Liquor Marketing Management Co., Ltd. issued the "Notice on Stopping Receiving Orders of Old Green Bottle Series Products". The notice stated, "Starting from July 1st, stop receiving orders and shipping of ordinary Old Green Bottle series products."

Some industry insiders pointed out that whether it is the suspension of supply of 15-year and premium Moutai vintage liquors, or the temporary stop of receiving orders and shipping of Guojiao Classic 38 Degree Bottles by Luzhou Laojiao Company, as well as the "Notice on Stopping Receiving Orders of Old Green Bottle Series Products" issued by Shaanxi Xifeng Liquor Marketing Management Co., Ltd., all send out signals of "quantity control and price stabilization" from famous wine enterprises

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Ms. Olivia

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Popular Products
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September 04, 2024

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