Home> News> Wine Industry Morning News | Wuliangye lays out in the ultra-high-end market; Yanghe Co. Ltd. claims that its leading products have all achieved digitalization

Wine Industry Morning News | Wuliangye lays out in the ultra-high-end market; Yanghe Co. Ltd. claims that its leading products have all achieved digitalization

July 05, 2024
| Friday, July 5, 2024 |

NO.1 Release of the entire series of Classic Wuliangye products

On July 2, the strategic release conference of Classic Wuliangye was held in Chengdu. Classic Wuliangye is the core support of the vintage wine series of Wuliangye and is positioned as an ultra-high-end strategic single product. The entire series of products consists of four products: Classic 10, Classic 20, Classic 30, and Classic 50. It is reported that the suggested retail price of the products ranges from 3,099 yuan to 30,999 yuan.

Comment: Product innovation, quality improvement, and cultural inheritance are helpful for promoting enterprises to achieve higher-quality development.

NO.2 Yanghe Co. Ltd.: All the company's leading products have achieved digitalization

On July 3, investors raised questions on the interactive platform regarding Yanghe Co. Ltd.'s digital transformation, youth orientation and marketing innovation, as well as internationalization. Yanghe Co. Ltd. stated: All the company's leading products have achieved digitalization, which can effectively use digital tools to dynamically perceive relevant marketing data; The company will actively comply with consumer demands, continuously launch products that are younger, healthier, and of lower alcohol content, further enrich the product line, and will comply with new trends and increase publicity efforts on youth-oriented media platforms; Actively opening up the global market has become the common effort direction of the baijiu industry. The company will actively participate in the internationalization of baijiu.

Comment: Digital transformation is a matter that baijiu enterprises have paid more attention to in recent years. Yanghe Co. Ltd. has achieved digitalization in its leading products, complying with the current industry trend.

NO.3 Publicity of Guizhou's 3.3 billion yuan investment projects related to wine

From July 2 to 3, the Guizhou Provincial Investment Promotion Bureau publicized several investment projects related to wine. Among them, the annual production capacity of 30,000 kiloliters of sauce-flavor baijiu production project in Longzhao Village, Gaoqiao Town, Tongzi County has an investment scale of 3 billion yuan. It will build sauce-flavor baijiu production lines, standard Daqu sauce-flavor factory production workshops and supporting packaging workshops, wine cellars, and pits, etc. The expected annual sales revenue is 1.8 billion yuan; The baijiu processing and production project in Liping County plans to invest 100 million yuan; The sauce-flavor baijiu production project in Jinping County plans to invest 200 million yuan. The expected annual sales revenues are 148 million yuan and 150 million yuan respectively.

HICAP AIOT TECHNOLOGIES (YANTAI)CO.,LTD--PROFESSIONAL CLOSURE MUNUFACTURING

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